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License to Cruise

Friday, September 27, 2019
6:00 - 9:30 p.m.

Each year, more than 100,000 people walk College Avenue and enjoy the 400+ classic cars, live music and great food from local restaurants. This year's feature vehicle is GM, and they will be in front of City Center Plaza. You'll also find an amazing collection of GM vehicles inside the Fox Cities Performing Arts Center (PAC).  To see the collection, enter the PAC at Division Street.

Live music from the Doo Wop Daddies (in Houdini Plaza at the corner of College Ave. & Appleton St.) starts at 6:00 p.m. You'll also find street corner entertainers throughout College Avenue.

This is a non-alcoholic event.

Check out the License to Cruise Facebook page for event updates and important information. 

License to Cruise Food Vendors:

South Side Between Walnut and Division (400 W College)


North Side Between Division and Superior (300 W College)


North Side Between Superior and Appleton (200 W College)


South Side Between Superior and Appleton (200 W College)


South Side Between Appleton and Oneida (100 W College)


South Side Between Oneida and Morrison (100 E College)


South Side Between Morrison and Durkee (200 E College)


North Side Between Durkee and Drew (300 E College)


South Side Between Durkee and Drew (300 E College)


Historically, Valley Transit has provided reduced fares on all bus routes during Friday night's License to Cruise and Saturday’s Octoberfest celebration along with Park & Ride lots on Saturday. Please watch this page and our social media channels for an announcement in mid-August with fare prices. If you need route information, please visit www.myvalleytransit.com or call 920-832-5800. 

Interested in displaying your classic vehicle during the show?

Everyone is welcome, however there are a couple requirements that must be met. If your car meets the requirements, a $5 fee will be collected prior to entrance onto the Avenue. We begin the processional onto the Avenue at 4 p.m. from north State St. and East College Avenue in front of Lawrence University.  First come, first served.  All vehicles must have been manufactured in 1985 or before, and not have any visible primer or rust.  Those displaying their vehicles should have vehicle registration with them to confirm any questions.

License to Cruise entertainment

HOUDINI PLAZA (WVBO - 103.9 and WNAM - 1280)

Time Band
6:00 PM - 9:30 PM Doo Wop Daddies

Street Corner Entertainment (6:00 - 9:30 PM)

Location Band
Corner of College & State WPKR (NASH FM)
Corner of College & Oneida Appleton Rock School w/their own stage & sound
Corner of College & Division 484th Army Band (6:00 PM - 7:30 PM)
Corner of College & Superior Joe Sly
Corner of College & Walnut Anna Little
Corner of College & Morrison The Polar Project
Corner of College & Durkee Lilie
Roaming Entertainment Jukebox Barbershop Quartet

License to Cruise Sponsors

Presenting Sponsors

Corporate Sponsor

In Partnership With

Get Involved Volunteer Today

Octoberfest needs your help. From bartenders to block captains, from marking streets to help with parking we are always in need of volunteers.

Get your friends together and visit our volunteers page to see what's available. You'll be helping Octoberfest help hundreds of non profit organizations along with the other great causes that we support.