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License to Cruise

Friday, September 29, 2017
6:00 - 9:30 p.m.

Each year, more than 75,000 people walk College Avenue and enjoy the 400+ classic cars, live music and great food from local restaurants. This year's feature vehicle is FORD, and they will be in front of City Center Plaza. Returning this year ... we are happy to present an amazing collection of FORD vehicles inside the Fox Cities Performing Arts Center (PAC).  To see the collection, enter the PAC at Division Street.

Live music from the Doo Wop Daddies (in Houdini Plaza ... corner of College Ave. & Appleton St.) starts at 6:00 p.m., and streetcorner entertainers throughout College Avenue in Appleton's downtown.

This is a non-alcoholic event.

Check out the License to Cruise Facebook page for event updates and important information. 

Valley Transit is offering $.25 fares on regular routes during Friday night's License to Cruise beginning at 3:45 p.m. Also on Friday night from 5:00 p.m. to 9:30 p.m. there will be $.25 fares special park & ride shuttles to/from the following locations:  Fox Valley Technical College, Goodwill Industries (Appleton Road, Menasha - Please do not park in front of retail store!), Appleton East High School (Schaefer Street lot),  and Valley Packaging (Roemer Road location).

All Valley Transit rides will drop off and reload at the Transit Center on Washington Street (next to the Appleton Public Library).

Be sure to call or check schedules online for final departure times for your routes. For more information, click here or call 920-832-5800.

Interested in displaying your classic vehicle during the show?

Everyone is welcome, however there are a couple requirements that must be met. If your car meets the requirements, a $5 fee will be collected prior to entrance onto the Avenue. We begin the processional onto the Avenue at 4 p.m. from north State St. and East College Avenue in front of Lawrence University.  First come, first served.

License to Cruise Sponsors

  • Fox Cities Chamber
  • O'Doul's
  • Tundraland
  • Harley Davidson
  • Chase JP Morgan Bank
  • Renewal by Andersen
  • postcrescent
  • Pick n Save
  • WVBO
  • WNAM


Get Involved Volunteer Today

Octoberfest needs your help. From bartenders to block captains, from marking streets to help with parking we are always in need of volunteers.

Get your friends together and visit our volunteers page to see what's available. You'll be helping Octoberfest help hundreds of non profit organizations along with the other great causes that we support.