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What to Know for the 40th Annual Appleton’s Octoberfest

APPLETON, Wis. – Appleton’s largest block party is back on Saturday, Sept. 24, to celebrate A Mile of Fun since 1981. Appleton’s OctoberfestTM, an event of the Fox Cities Chamber, brings more than 200,000 people to College Avenue in downtown Appleton to enjoy a day full of food, live music, family-friendly activities and arts and crafts.

License to Cruise on Friday

License to Cruise will kick off Appleton’s Octoberfest on Friday, Sept. 23, from 6-9:30 p.m. This year’s feature vehicle is Pontiac, and rare-edition or very-low-production Pontiac vehicles will be displayed at the Fox Cities Exhibition Center indoor collection. Please note the new location for the indoor car show. This collection is free to the public and available for viewing during the event. There will be a few special surprises at the indoor car show that festival attendees won’t want to miss. In addition, more than 400 classic cars will be lined down College Avenue.

This event is alcohol-free.

Appleton’s Octoberfest Festivities Begin at 9 a.m. Saturday

Appleton’s Octoberfest will get under way with the traditional Spaten beer toast at the Houdini Plaza stage just before 9 a.m. The ceremonial toast is a tribute to the annual ritual Spaten keg beer tapping at Oktoberfest in Munich, Germany.

This year’s special guests include Jake Woodford, mayor of Appleton; Jane Lang, mayor of Neenah; Donald Merkes, mayor of Menasha; Anthony Penterman, mayor of Kaukauna; members of the Octoberfest Committee Fox Cities Chamber of Commerce staff. The public is encouraged to come early and be a part of the toast. The Schnapps und Tanz Oktoberfest Band will also be performing during the ceremony.

Following the toast, live music will begin on several stages at 10 a.m.

Plan Your Transportation

Valley Transit will be offering $0.25 fares on all their regular routes during Friday night’s License to Cruise starting at 3:45 p.m. and on all regular Valley Transit bus routes on Saturday. They will also provide special park and ride service during Saturday’s festivities. There are a few changes with this year’s park and ride service.

There are only two locations this year:

  • Fox Valley Technical College. Parking in NORTH LOT ONLY. Then walk to bus shelter in East Lot near Entrance 1 to catch shuttle bus. See map for more information.
  • Appleton East High School – John Street parking lot (a change for 2022 event).

Catch your cab, taxi, Uber and Lyft on the north side of Washington Street from Oneida Street west to Superior. Thanks to Wisconsin Distributors, festivalgoers using Lyft can save $5 on their ride when using the promo code “APLOCTOBERFEST” on Saturday only.

Complimentary O’Doul’s will be available to anyone who chooses to be a designated driver on Saturday, Sept. 23. Designated drivers must be at least 21 years of age and purchase a designated driver wristband for $2 at any wristband booth. O’Doul’s will be available at all beer stands.


License to Cruise is made possibly by: Presenting Sponsors: AkzoNobel, Festival Foods, GarageExperts, Prevea Health, Tundraland, TDS; Platinum Sponsor The Osthoff Resort; Live Music Sponsor Prevea Health; In Kind Sponsors A2Z Design, 4imprint, Lamers, Menasha Corporation, Thundera Multimedia; In Partnership with Budweiser Zero and City of Appleton.

License to Cruise media sponsors include 103.9 WVBO and 1280 WNAM.

Appleton’s Octoberfest is made possible by: Presenting Sponsors: Bud Light, Prevea Health, Tundraland; Platinum Stage Sponsor (College & Division) Fox Communities Credit Union; Family Fun Area Sponsor Miron Construction; In Partnership with 4imprint, A2Z Design, City of Appleton, Appleton Downtown, Inc., Image Studios, Menasha Corporation, Thundera Multimedia, and Valley Transit.

Appleton’s Octoberfest media sponsors include 95.9 KISS FM, KZ 104.3, 105.7 WAPL, RAZOR 94.7 | 104.7, 95.3 | 99.1 The Score, and WHBY 1150.


About Appleton’s OctoberfestTM

Appleton’s OctoberfestTM is a two-day festival in Appleton, Wisconsin that started in 1981. Held on the fourth weekend of September, the festival is a celebration of food, fun and philanthropy. The mission of the first event was the same as it is today, to serve as a fundraiser for nonprofit organizations and support local small businesses. The event has grown to host 200,000 attendees annually, has 100 food booths supporting nonprofit organizations, arts and crafts, and entertainment for all. Funds raised from sponsorship and beverage sales are used for the competitive grant program that provides funding to nonprofits year-round. For more information and a complete event schedule visit octoberfestonline.org. Follow @WIOctoberfest on Facebook, Instagram and Twitter for the latest news and updates. #AppletonOctoberfest

About the Fox Cities Chamber:

The Fox Cities Chamber captures the energy of one of Wisconsin’s most dynamic regions and transforms it into innovative programs and services for its business members. The Chamber serves all the Fox Cities communities within the counties of Outagamie, Calumet, and northern Winnebago, and plays a leadership role in regional economic development efforts in Northeastern Wisconsin. For more information, visit www.foxcitieschamber.com.